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Brick Gentry News
South Central Regional Airport Agency Board Appoints Brick Gentry as Legal Counsel
Friday, August 11, 2017
Eldon McAfee and Erin Herbold-Swalwell to Present Drainage and Wetlands Issues
Monday, July 17, 2017
Welcome, Summer Law Clerks and Interns!
Monday, June 05, 2017
MACRA’S Quality Payment Program Has Gone Live – Action Required in 2017 to Avoid Part B Payment Reductions in 2019 – QPP Basics to Know in Getting Started
Friday, February 10, 2017
  • "The Brick Gentry difference for me is that they work hard to develop relationships with their clients. That way, when the real legal work starts, they have the insight to our members and our industry and are better prepared to provide the best possible counsel." Mike Abrams President & CEO of the Ohio Hospital Association
  • "For over 40 years, Bratney Companies have been working with Brick Gentry. Through this time, they've proven to be true partners by providing the best business and legal counsel available." Peter Bratney President of Bratney Companies
  • "For over 16 years, Brick Gentry has been providing a full range of counsel and legal services to the Metro Waste Authority. They are always available to answer any of my questions and willing to go the extra mile in order to secure my satisfaction." Tom Hadden West Des Moines City Manager

Intellectual Property

The intellectual property lawyers at Brick Gentry combine their legal expertise with their technical backgrounds to provide our clients with the advice they need to protect their innovations consistent with their corporate objectives. We manage intellectual property portfolios; this includes the preparation, filing and prosecution of patent, trademark and copyright applications in the United States as well as with foreign associates around the globe.

Intellectual Property Our subject matter expertise spans mechanical; computer software and technology; internet and other business methods; and chemical and biological processes. We regularly conduct patent and trademark searches and render legal opinions with respect to availability and infringement of patents as well as patent validity, freedom to operate and technology state-of-the-art. Additionally, we work closely with clients on franchise agreements and brand management as well as registration and transfer of domain names and other online, social media, technology and e-commerce matters.

Brick Gentry's intellectual property group works closely with clients and other counsel in providing intellectual property due diligence investigations pertaining to mergers and acquisitions as well as other business transactions. We also assist clients in the negotiation of agreements covering the license or transfer of intellectual property as well as related technology, trade secret and confidentiality agreements. Additionally, we counsel clients in various disputes including patent, trademark, copyright, unfair competition, trade secret and intellectual property ownership - taking great pride in reaching amicable resolution whenever possible. Finally, we represent our clients in litigation matters by providing the expertise needed with respect to the questions at issue. In short, Brick Gentry truly is a full service intellectual property practice group.

Intellectual Property Areas of Expertise
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Our copyright experience includes the preparation and filing of copyright applications with the United States Copyright Office covering all areas of copyrightable subject matter including, but not limited to, computer software, websites, literary works, musical works, corporate manuals, promotional, educational or entertainment audio/visual materials, two dimensional works of art such as photographs, paintings and graphic design, three dimensional works of art such as sculpture, as well as the production of dance, musical and theatrical works. We regularly advise our clients on copyrights including the proper protection of same throughout the world as well as avoiding infringement of copyrights of others including those on the Internet.

Intellectual Property and Technology Law

The Intellectual Property Practice Group further advises our clients on Intellectual property audits and portfolio management as well as due diligence investigations associated with mergers and acquisitions; technology license agreements; trade secrets and non-disclosure agreements; unfair competition; corporate intellectual property procedures and employment agreements; sweepstakes, promotions, celebrity endorsements, rights of publicity and rights of privacy; and issues relating to social media and other on-line and e-commerce matters. We counsel and represent our clients in negotiations as well as litigation in the courts or alternative dispute proceedings.


The Intellectual Property Practice Group comprises a vast array of diverse technical backgrounds in engineering, biology, chemistry, computer hardware and software as well as life sciences. We are registered to practice before the United States Patent and Trademark Office and regularly prepare, file and prosecute United States and International Patent Cooperation Treaty (PCT) patent applications in addition to working with foreign associates in Patent Offices all over the world. In addition to patent prosecution, we render opinions on patentability, infringement, validity, state-of-the-art and freedom to operate. We further provide counseling to our clients relating to patent disputes and enforcement of patent rights including litigation in the courts. We also prepare and negotiate license agreements and advise on other transactions relating to patent rights including due diligence investigations associated with mergers and acquisitions.


Brick Gentry's trademark attorneys assist clients with brand identity strategy and managing the protection, licensing and enforcement of trademark rights. We do this through the preparation, filing and prosecution of trademark, service mark and trade dress applications at the United States Patent and Trademark Office and work with foreign associates to do the same throughout the world. In addition to prosecution, we render opinions on availability of marks for use and registration as well as avoiding infringement of third party trademark rights. We regularly prepare and negotiate trademark assignments, license agreements and franchise agreements and represent our clients in litigation in state and federal courts. These matters often involve domain names and the Internet which are often handled through alternative dispute resolution proceedings. The trademark attorneys also perform trademark audits and due diligence investigations in association with mergers and acquisitions.